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Harvesting collective wisdom
to identify fault lines and secret weapons

Collective wisdom is not consensus. It is the bringing together of divergent opinions to help make sense of an issue. By tapping deep into the collective wisdom of people inside and outside an organization, we go way beyond superficial strengths and weaknesses. The approach enables us to detect the 'fault line' (there is usually only one!) that can derail success, and uncover the 'secret weapons' that lie - often unobserved or taken for granted - within every brand, every organization.

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