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Articles published in Marketing Magazine since 2004

(click on any title for the full story)

Where did the innovation go?   Creative research tools are out there, but marketers cling to old ways

A swift kick in the credo   How a bland, say-nothing corporate mission can hurt you

A little navel gazing    Marketers only need to look inside their companies to see if their brand has resonance 

When 'trust' me won't cut it    Marketers must collaborate with customers to gain their loyalty

The plight of the other sex  Confused by their domestic, personal and professional roles, some men are retreating from society 

The perils of segmentation   Marketers need to understand what connects consumers, not what sets them apart 

Dude, where's my life?   Debt and cynicism weigh heavily on the average 20 year old 

Talkin' 'bout my generation   It's time marketers realize life doesn't end at 55 

People power    Consumer clout is not to be trifled with 

The simple (marketing) life    How did 'easy' and 'fast-acting' evolve into something so complicated?

The Canadian kaleidoscope   Our country is no longer just glorious and free, it's diverse, passionate and just a little arrogant (2005)

'Not my news'   The quest for ultra-customization signals an increasingly inward looking culture

Probing the underbelly  "Life happens too fast for you to ever think about it. If you could just persuade people of this, but they insist on amassing information." - KURT VONNEGUT JR.